Loyalty programs pay off when repeat purchase rate matters more than first-order margin. All three picks include points, referrals and a customer-facing widget on free or low-cost plans — the difference is scale, design polish and POS support.
The most recognizable loyalty platform on Shopify
Price: Free plan · from ~$49/mo · Rating 4.9/5 from 6,500+ reviews
Best for: Established brands building a flagship loyalty program.
Cheaper alternative to Smile with the same points/VIP toolkit
Cheaper match for Smile.io
Price: Free plan · from ~$29/mo · Rating 5.0/5 from 3,000+ reviews
Best for: Stores that want Smile-class features at nearly half the price.
Modern loyalty on a startup budget
Price: Free plan · from ~$15/mo · Rating 4.8/5 from 1,500+ reviews
Best for: New stores launching their first loyalty program cheaply.
| App | Our pick | Price | Rating | Standout feature |
|---|---|---|---|---|
| Smile.io | Best Overall | Free plan · from ~$49/mo | 4.9 | Points, referrals and VIP tiers |
| BON Loyalty | Best Match | Free plan · from ~$29/mo | 5.0 | Points, referrals, VIP tiers — like Smile |
| Rivo | Cheapest | Free plan · from ~$15/mo | 4.8 | Points, referrals & VIP tiers |
Smile.io is the market leader: The most recognizable loyalty platform on Shopify. Established brands building a flagship loyalty program.
BON Loyalty. Cheaper alternative to Smile with the same points/VIP toolkit. Free plan · from ~$29/mo. Stores that want Smile-class features at nearly half the price.
Rivo: Free plan · from ~$15/mo. New stores launching their first loyalty program cheaply.