Cartly Abandoned Cart Recovery vs ScratchCart
Two Shopify cart recovery & exit-intent apps compared.
Verdict
Cartly Abandoned Cart Recovery is the market leader and earns it at scale. ScratchCart covers the same core workflow for less, so unless you need Cartly Abandoned Cart Recovery's advanced extras, ScratchCart is the better buy for most stores.
Cartly Abandoned Cart Recovery (Best Overall)
Abandoned cart email automation plus an email-capture popup
Free plan · Pro $14.99/mo
Cartly does the job most stores mean when they say cart recovery: an email sequence that fires after someone leaves, plus web push and a capture popup so you have an address to send to. It is the most-reviewed pick on this page, the free tier is real, and the recovered-revenue report is honest about what it actually brought back.
Pros
- Free plan covers the core recovery sequence
- Email and web push in one app
- Capture popup included, so you build the list too
- Per-campaign recovered-revenue reporting
Cons
- Recovery only starts once the visitor has already gone
- Needs an email address before it can do anything
- Template editor is basic next to a full ESP
Skip it if: Most of your abandonment is anonymous traffic that never enters an email address. You cannot email someone you do not know.
ScratchCart (Best Match)
Scratch-to-win popup that turns leaving carts into orders
Free plan · Starter $2.99/mo · Growth $6.99/mo · Enterprise $14.99/mo
ScratchCart works the half-second the other apps miss. When the cursor heads for the tab close, or the page has sat idle too long, a scratch card appears over the full cart: the shopper scratches, a real discount is revealed, and it lands in the cart on its own without a code to copy. Every code is single-use and time-limited, so the offer cannot leak to a coupon site. Per-session limits keep regulars from seeing it on every visit. The dashboard is the part worth checking: it matches recovered carts to actual orders rather than reporting popup views.
Pros
- Fires while the cart is still open, not hours later by email
- Discount applies to the cart automatically, no code entry
- Single-use, time-limited codes per shopper
- Works on anonymous traffic that never gave an email
- Free plan, and paid entry at $2.99/mo
- Flat, free-shipping and cart discounts supported
Cons
- Brand new on the App Store with no reviews yet
- Handles the exit moment only — no follow-up email sequence
- A gamified overlay will not suit every brand's tone
Skip it if: Your brand is positioned so far upmarket that any discount overlay reads as cheap. Run the trust and shipping levers instead.
Spec sheet
| Cartly Abandoned Cart Recovery | ScratchCart | |
|---|---|---|
| Our pick | Best Overall | Best Match |
| Price | Free plan · Pro $14.99/mo | Free plan · Starter $2.99/mo · Growth $6.99/mo · Enterprise $14.99/mo |
| Rating | 4.8 | New |
| Best for | Stores that want the standard follow-up sequence running properly before they experiment. | Stores that want to interrupt the exit itself rather than only email people afterwards. |
Frequently asked
Is ScratchCart cheaper than Cartly Abandoned Cart Recovery?
Cartly Abandoned Cart Recovery: Free plan · Pro $14.99/mo. ScratchCart: Free plan · Starter $2.99/mo · Growth $6.99/mo · Enterprise $14.99/mo.
Cartly Abandoned Cart Recovery or ScratchCart: which should most stores choose?
Cartly Abandoned Cart Recovery is the market leader and earns it at scale. ScratchCart covers the same core workflow for less, so unless you need Cartly Abandoned Cart Recovery's advanced extras, ScratchCart is the better buy for most stores.
Does ScratchCart have a free plan?
Yes. Free plan · Starter $2.99/mo · Growth $6.99/mo · Enterprise $14.99/mo.