Cartly Abandoned Cart Recovery vs Recapture Abandoned Carts
Two Shopify cart recovery & exit-intent apps compared.
Verdict
Cartly Abandoned Cart Recovery is the market leader; Recapture Abandoned Carts is the budget pick. They are not really competing: Recapture Abandoned Carts is where you start, Cartly Abandoned Cart Recovery is where you end up if the category becomes central to your revenue.
Cartly Abandoned Cart Recovery (Best Overall)
Abandoned cart email automation plus an email-capture popup
Free plan · Pro $14.99/mo
Cartly does the job most stores mean when they say cart recovery: an email sequence that fires after someone leaves, plus web push and a capture popup so you have an address to send to. It is the most-reviewed pick on this page, the free tier is real, and the recovered-revenue report is honest about what it actually brought back.
Pros
- Free plan covers the core recovery sequence
- Email and web push in one app
- Capture popup included, so you build the list too
- Per-campaign recovered-revenue reporting
Cons
- Recovery only starts once the visitor has already gone
- Needs an email address before it can do anything
- Template editor is basic next to a full ESP
Skip it if: Most of your abandonment is anonymous traffic that never enters an email address. You cannot email someone you do not know.
Recapture Abandoned Carts (Cheapest)
Cart recovery by email and SMS with no workflows to build
Free cart recovery plan · Pro $39/mo
Recapture is the fastest way to have recovery emails running today. There are no workflows to build: you switch on pre-written sequences and they go. The free cart-recovery tier is genuine and does not ask for a card, which makes it the lowest-risk way to find out whether recovery email is worth anything in your store.
Pros
- Real free tier, no credit card
- Pre-built sequences instead of a workflow builder
- Email and SMS in the same flow
- Post-purchase and win-back emails on Pro
Cons
- Jump to Pro is $39/mo, steeper than the alternatives
- Little control over sequence logic
- No on-site exit trigger
Skip it if: You already run abandoned-cart flows in Klaviyo or Omnisend. This would duplicate them and double-message people.
Spec sheet
| Cartly Abandoned Cart Recovery | Recapture Abandoned Carts | |
|---|---|---|
| Our pick | Best Overall | Cheapest |
| Price | Free plan · Pro $14.99/mo | Free cart recovery plan · Pro $39/mo |
| Rating | 4.8 | 5.0 |
| Best for | Stores that want the standard follow-up sequence running properly before they experiment. | Stores that want recovery emails live today without configuring anything. |
Frequently asked
Is Recapture Abandoned Carts cheaper than Cartly Abandoned Cart Recovery?
Cartly Abandoned Cart Recovery: Free plan · Pro $14.99/mo. Recapture Abandoned Carts: Free cart recovery plan · Pro $39/mo.
Cartly Abandoned Cart Recovery or Recapture Abandoned Carts: which should most stores choose?
Cartly Abandoned Cart Recovery is the market leader; Recapture Abandoned Carts is the budget pick. They are not really competing: Recapture Abandoned Carts is where you start, Cartly Abandoned Cart Recovery is where you end up if the category becomes central to your revenue.
Does Recapture Abandoned Carts have a free plan?
Yes. Free cart recovery plan · Pro $39/mo.