PageFly vs GemPages
Two Shopify page builder apps compared.
Verdict
PageFly is the market leader and earns it at scale. GemPages covers the same core workflow for less, so unless you need PageFly's advanced extras, GemPages is the better buy for most stores.
PageFly (Best Overall)
The most flexible builder, trusted by 200k+ merchants
Free plan · from ~$24/mo
PageFly is the most flexible Shopify page builder and the most used. Every element is a drag-and-drop block, it publishes real theme sections, and the pay-per-page pricing means a store with three landing pages pays very little. Discipline is required: unused published pages still load its assets.
Pros
- Most layout control of any builder
- Pay-per-page keeps small stores cheap
- Publishes as real theme sections
- Global sections on higher plans
Cons
- Assets load on every page while any builder page is published
- The editor has a learning curve
- Speed scores drop 10 to 15 points without care
Skip it if: You need one landing page and your theme already has decent sections. Use the theme.
GemPages (Best Match)
Similar editor, plus AI layout generation and more templates
Free plan · from ~$29/mo
GemPages matches PageFly's editor and adds AI layout generation from a screenshot or image, plus a much larger template library. The built-in sales boosters (countdowns, stock counters) are handy or tacky depending on your brand. Slightly heavier than PageFly on mobile.
Pros
- AI page generation from an image
- 400+ conversion templates
- Sales boosters built in
- Same global-section mechanic as PageFly
Cons
- Slightly heavier page weight
- Templates lean promotional
- Free plan is more limited
Skip it if: You want the lightest possible pages. Neither leader is light, but GemPages is heavier.
Spec sheet
| PageFly | GemPages | |
|---|---|---|
| Our pick | Best Overall | Best Match |
| Price | Free plan · from ~$24/mo | Free plan · from ~$29/mo |
| Rating | 4.9 | 4.8 |
| Best for | Stores that want maximum layout control per page. | Merchants who want PageFly-class editing with AI-assisted design. |
Frequently asked
Is GemPages cheaper than PageFly?
PageFly: Free plan · from ~$24/mo. GemPages: Free plan · from ~$29/mo.
PageFly or GemPages: which should most stores choose?
PageFly is the market leader and earns it at scale. GemPages covers the same core workflow for less, so unless you need PageFly's advanced extras, GemPages is the better buy for most stores.
Does GemPages have a free plan?
Yes. Free plan · from ~$29/mo.