By Leah (Wildroot) · 2026-08-17 · 532 views · 8 votes
Candle store, ~35% repeat rate already. Thinking about a points program but I've seen so many stores with a floating "Rewards" widget that nobody clicks.
For those who run one: what % of orders actually redeem points? Is the widget worth the screen space? And did the referral part ever do anything?
storefront_sam · 2026-08-18 · 6 votes
Home goods store, 2 years on a points program. Roughly 18% of orders redeem something. Referrals: negligible, maybe 2-3 a month. The thing that moved the needle wasn't the widget, it was putting the points balance in the post-purchase email and on the account page. Widget is mostly noise.
If your repeat rate is already 35% you may find the program mainly rewards people who'd have come back anyway. Worth trying but watch margin.
Anonymous · 2026-08-19 · 1 votes
we turned ours off after a year. cost more in discounts than it generated. depends heavily on your product though, consumables do better
Leah (Wildroot) · 2026-08-20 · 0 votes
Both really helpful, thank you. Going to try the cheapest one for 90 days with a hard budget on redemptions and see.