Klaviyo vs Omnisend
Two Shopify email marketing & sms apps compared.
Verdict
Klaviyo is the market leader and earns it at scale. Omnisend covers the same core workflow for less, so unless you need Klaviyo's advanced extras, Omnisend is the better buy for most stores.
Klaviyo (Best Overall)
The industry standard for email + SMS automation
Free plan · from ~$20/mo
Klaviyo is the app most Shopify email advice assumes you have. The segmentation engine is the real product: you can build audiences from browsing behaviour, predicted lifetime value and product affinity, then send email and SMS from one place. The price climbs with your list, and it climbs fast.
Pros
- Deepest segmentation of any Shopify email tool
- Email and SMS share one contact profile
- Predictive analytics on expected next order and churn risk
- Every major app integrates with it first
Cons
- Pricing scales steeply past a few thousand contacts
- Most stores use a fraction of the feature set
- Support on lower tiers is slow
Skip it if: You have under five thousand subscribers and four or fewer flows. You are paying for an analytics team you don't have.
Omnisend (Best Match)
Cheaper alternative to Klaviyo with the same core toolkit
Free plan · from ~$16/mo
Omnisend covers the same job as Klaviyo for stores that run the standard flows: welcome, abandoned cart, browse abandonment, post-purchase. It bundles SMS and push, ships gamified signup forms, and its free tier includes live support. Segmentation is simpler, which for most stores is a feature.
Pros
- Roughly half Klaviyo's price at the same list size
- Email, SMS and push in one plan
- Migration from Klaviyo is a one-evening job
- 24/7 support even on the free plan
Cons
- Segment builder is less flexible for complex logic
- No predictive analytics
- Template library is smaller
Skip it if: Your revenue depends on multi-condition segments like 'bought X but not Y, opened three of the last five emails'.
Spec sheet
| Klaviyo | Omnisend | |
|---|---|---|
| Our pick | Best Overall | Best Match |
| Price | Free plan · from ~$20/mo | Free plan · from ~$16/mo |
| Rating | 4.6 | 4.8 |
| Best for | Scaling brands that need the deepest data and automation. | Stores that want Klaviyo-style automation at roughly half the cost. |
Frequently asked
Is Omnisend cheaper than Klaviyo?
Klaviyo: Free plan · from ~$20/mo. Omnisend: Free plan · from ~$16/mo.
Klaviyo or Omnisend: which should most stores choose?
Klaviyo is the market leader and earns it at scale. Omnisend covers the same core workflow for less, so unless you need Klaviyo's advanced extras, Omnisend is the better buy for most stores.
Does Omnisend have a free plan?
Yes. Free plan · from ~$16/mo.