Email is still the highest-ROI channel for Shopify stores. The leader in this space is powerful but its pricing scales steeply with your list size — which is why most small and mid-size stores should start with the Best Match or Cheapest pick and upgrade only when they outgrow them.
The industry standard for email + SMS automation
Price: Free plan · from ~$20/mo · Rating 4.6/5 from 2,800+ reviews
Best for: Scaling brands that need the deepest data and automation.
Cheaper alternative to Klaviyo with the same core toolkit
Cheaper match for Klaviyo
Price: Free plan · from ~$16/mo · Rating 4.8/5 from 5,800+ reviews
Best for: Stores that want Klaviyo-style automation at roughly half the cost.
The budget-friendly classic for newsletters and basic flows
Price: Free plan · from ~$13/mo · Rating 4.0/5 from 600+ reviews
Best for: New stores sending simple campaigns on a tight budget.
| App | Our pick | Price | Rating | Standout feature |
|---|---|---|---|---|
| Klaviyo | Best Overall | Free plan · from ~$20/mo | 4.6 | Advanced segmentation & predictive analytics |
| Omnisend | Best Match | Free plan · from ~$16/mo | 4.8 | Same core flows: welcome, cart recovery, cross-sell |
| Mailchimp | Cheapest | Free plan · from ~$13/mo | 4.0 | Simple drag-and-drop email builder |
Klaviyo is the market leader: The industry standard for email + SMS automation. Scaling brands that need the deepest data and automation.
Omnisend. Cheaper alternative to Klaviyo with the same core toolkit. Free plan · from ~$16/mo. Stores that want Klaviyo-style automation at roughly half the cost.
Mailchimp: Free plan · from ~$13/mo. New stores sending simple campaigns on a tight budget.