Mailchimp review
The budget-friendly classic for newsletters and basic flows
Cheapest in Email Marketing & SMS · Free plan · from ~$13/mo · 4.0/5 from 600+ reviews
Mailchimp returned to Shopify with a direct integration after years away. It is the cheapest way to send a decent newsletter and a couple of automations, and the editor is the friendliest of the three. Shopify data sync is shallower than the specialists.
Where it wins
- Cheapest paid tier of the three
- Familiar editor and huge template library
- Landing pages and forms included
Where it falls short
- Shopify product and event data is thinner
- Automations are basic compared with the two above
- Deliverability tools are aimed at general marketers, not stores
Skip it if
You want abandoned-cart flows that react to the exact products in the cart.
Features
- Simple drag-and-drop email builder
- Basic automation journeys
- Landing pages and signup forms
- Huge template library
Best for: New stores sending simple campaigns on a tight budget.