Omnisend vs Mailchimp
Two Shopify email marketing & sms apps compared.
Verdict
Omnisend is the cheaper match and Mailchimp is the budget pick. If price is the only question, Mailchimp. If you want the fuller feature set without the leader's bill, Omnisend.
Omnisend (Best Match)
Cheaper alternative to Klaviyo with the same core toolkit
Free plan · from ~$16/mo
Omnisend covers the same job as Klaviyo for stores that run the standard flows: welcome, abandoned cart, browse abandonment, post-purchase. It bundles SMS and push, ships gamified signup forms, and its free tier includes live support. Segmentation is simpler, which for most stores is a feature.
Pros
- Roughly half Klaviyo's price at the same list size
- Email, SMS and push in one plan
- Migration from Klaviyo is a one-evening job
- 24/7 support even on the free plan
Cons
- Segment builder is less flexible for complex logic
- No predictive analytics
- Template library is smaller
Skip it if: Your revenue depends on multi-condition segments like 'bought X but not Y, opened three of the last five emails'.
Mailchimp (Cheapest)
The budget-friendly classic for newsletters and basic flows
Free plan · from ~$13/mo
Mailchimp returned to Shopify with a direct integration after years away. It is the cheapest way to send a decent newsletter and a couple of automations, and the editor is the friendliest of the three. Shopify data sync is shallower than the specialists.
Pros
- Cheapest paid tier of the three
- Familiar editor and huge template library
- Landing pages and forms included
Cons
- Shopify product and event data is thinner
- Automations are basic compared with the two above
- Deliverability tools are aimed at general marketers, not stores
Skip it if: You want abandoned-cart flows that react to the exact products in the cart.
Spec sheet
| Omnisend | Mailchimp | |
|---|---|---|
| Our pick | Best Match | Cheapest |
| Price | Free plan · from ~$16/mo | Free plan · from ~$13/mo |
| Rating | 4.8 | 4.0 |
| Best for | Stores that want Klaviyo-style automation at roughly half the cost. | New stores sending simple campaigns on a tight budget. |
Frequently asked
Is Mailchimp cheaper than Omnisend?
Omnisend: Free plan · from ~$16/mo. Mailchimp: Free plan · from ~$13/mo.
Omnisend or Mailchimp: which should most stores choose?
Omnisend is the cheaper match and Mailchimp is the budget pick. If price is the only question, Mailchimp. If you want the fuller feature set without the leader's bill, Omnisend.
Does Mailchimp have a free plan?
Yes. Free plan · from ~$13/mo.